The 12 Hub Sneaker Podcast Episode 018 | What Is Jeff Staple ROI & B-Ball Shoes & Jeans

#12hubsneakerpodcast 

The crew (Drew, Eddie, Kari, and H) is back in the house for a deep dive into the heart of sneaker culture. The conversation kicks off with a debate over the re-release of the iconic Undefeated Jordan 4s—is the hype still there now that everyone has a pair? The guys explore the shoe's military MA-1 flight jacket inspiration before taking a trip down memory lane, discussing the potential return of sneaker packs and whether a $600 price tag would fly today.

The episode then sparks a passionate debate ignited by Jeff Staple's viral video on the "Return on Investment" of creativity. The team clashes over whether long-term brand building can survive in a culture demanding immediate hype and sell-outs. This central discussion touches on cultural relevance, scarcity, and the true impact of collaborators like Staple, Sean Wotherspoon, and J-Tips.

Tune in for a raw, unfiltered conversation covering 90s fashion nostalgia (Starter Jackets and JNCOs), the rise and fall of streetwear brands like Supreme and Ed Hardy, and a final verdict on whether you can really wear basketball shoes with jeans.

Timestamps (Chapters):

0:00 - Intro & The Undefeated Jordan 4 Debate
1:55 - History of the Undefeated 4's Design (MA-1 Flight Jackets)
3:41 - Should Sneaker Packs Make a Comeback?
4:28 - The Modern Cost of Sneaker Packs ($500+)
7:30 - Dream Retro Sneaker Packs
11:25 - Sneaker Nostalgia: First Jordans & Getting Shoes as Kids
13:06 - 90s Fashion Throwback: Pumps, Starter Jackets & Avirex
15:46 - Who Got Us Into Sneakers? Family & Influences
20:26 - Nike's Golden Age of Marketing
22:23 - The Great Debate: Can You Wear Basketball Shoes with Jeans?
27:05 - Streetwear Breakdown: Supreme, Chrome Hearts & Ed Hardy
32:57 - Main Topic: Breaking Down Jeff Staple's 'ROI of Creativity' Video
37:11 - The Debate Begins: Is Staple's View Realistic or Out of Touch?
43:28 - Staple's Cultural Impact: Do His Collabs Still Hold Weight?
51:19 - Scarcity vs. Hype: J-Tips, Saucony, and Creating a Trend
1:07:34 - Final Thoughts on the ROI Debate
1:24:26 - Quick Hits: Doernbecher Releases & Best Skate Shoes
1:29:13 - This Week's Pickups
1:45:22 - Discussing the Former Nike VP / Reseller Son Controversy
1:59:03 - TikTok vs. Instagram: Where is Sneaker Culture More Toxic?
2:02:11 - Jordan vs. LeBron: Comparing Their Best Sneaker Runs (Jordan 7-9 vs. LeBron 7-9).
2:26:26 - What Happened to Urban Necessities?
2:32:04 - Sneaker Personalities: Ben Baller, Sean Wotherspoon & Online Beef
2:48:16 - Outro

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